Rollfast Gran Fondo News - February 2016 February 04 2016, 0 Comments
The 2016 RFGF Theme
We are rolling out our new theme for 2016. The message is "The Century of a Lifetime". Our design was created by Lars Lawson at Timber Design Co. The design shows a cyclist ticking off the miles on the way to 100. Highlighted in the design are the other route options at 25 and 65 miles. Our theme for 2016 is intended to be more inviting to ALL cyclists including families that would like to experience the thrill of a Fondo.
This years theme will be seen around Central Indiana on posters as well as in some local media advertising. If you would like a poster to display at your home, office, church or school just email us and we'll get one shipped out to you.
Rollfast Gran Fondo Jersey and Shorts
In addition to the new theme, we have posted the new Jersey and Short designs. These items were designed by Rollfast and will be produced by Hincapie Sportswear. You can purchase the jersey and shorts at our registration partner: CCN (https://ccnbikes.com/#!/events/rollfast-gran-fondo/store)
Clearly we've been busy in the land of Illustrator and Photoshop. We've also been up late at night doing some coding. The Rollfast Gran Fondo website has taken a major upgrade. For all you techies out there, we now have a responsive site featuring parallax elements!
If you haven't seen it yet, head over to www.rollfastfondo.com and take a look. Let us know if you like it or if you see any problems! We are still working a few bugs out as expected.
Rollfast Closing the Mainstream Sports GapNo longer do you only have scholarships for football, basketball and baseball. Rollfast is closing the mainstream sports gap by offering scholarships to students to further their cycling dreams. CYCLING: THE OTHER YOUTH SPORT
Rollfast is a 501(c)(3) organization with a mission to enhance wellness by promoting bicycling as a means to good mental and physical health by producing events that also create opportunities for the youth of Indiana.
Rollfast is organized as a public benefit corporation exclusively for the following charitable purposes, including the making of distributions to organizations a) promoting health and physical fitness; b) promoting and raising funds for training programs for bicycle skills, fitness and safety, junior rider development, sponsoring charitable community bicycle events.
For more information on our grants, or to donate please visit: http://www.rollfastfondo.com/about-rollfast.asp
CINCH Cycling Camps - Branding and Kits December 15 2015, 0 Comments
Rollfast was recently approached by pro cyclist Tom Danielson aka "Tommy D" to help out with some design work. The job entailed creating a brand for his new cycling camp named "CINCH".
The philosophy behind the new company is that things can be broken down into simple accomplish able tasks making the end result a "CINCH".
As all great designers experience, the ideas were swirling around when the vision of a mark came to the forefront while in the shower.
A letter "C" with the symbol for measurement in inches inside it. It was simple, just like the philosophy of the camps. Not only was it simple, it was somewhat cryptic and in Tom's words "It was BALLER".
After the mark was created, several color variations produced. Tom was looking for something that isn't out there yet. Trendy, but not over played. We landed on a variation of greens and brown with classic black and white.
Once the mark was approved, we transferred it into a simple design on Castelli kits for production. Hats and kits are on order and soon you'll be able to purchase them online.
For more information about CINCH Cycling Camps go to http://www.cinchcycling.com